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Life is more fun with a masterplan. This is mine.


Digital tools have the potential to let people learn, reflect and empower. The goal is to create sustainable tools with this potential to help us be our best.

This site shares the challenges I'm working on with concrete projects. Here I present the core design principles, insights and progress.

About me


Circle representing a challenge (illustration)

Find worthy challenges

Person thinking (illustration)

Think it through

Circle with edges of a star (illustration)

Create prototypes

Two people with a star above them, as combined thoughts (illustration)


Star surrounded by smaller stars (illustration

Make it sustainable

Three people with star on their chest (illustration)

Produce real impact


Illustration for the challenge: Inclusive innovation

Inclusive innovation

Create tools that allow and stimulate us all to participate in designing our future. Make it simpler, cheaper and more fun to participate and grow ideas regardless of prior knowledge about the creative process.

Illustration for the challenge: Tools for fairness

Tools for fairness

Create tools that increase understanding by providing context and fresh perspectives. By including diverse human perspectives, the aim is to enable fairness as an integral part of the choices we make when we build our future.

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