Create tools that increase understanding by providing context and fresh perspectives. By including diverse human perspectives, the aim is to enable fairness as an integral part of the choices we make when we build our future.
Our time and energy is limited. Trust is easy to drag down. But it's also in our nature to care and have empathy.
Make transparent the humand context of choices made. The cause and effect of your actions.
Ads serve to provide attention to those with money, we need a level playing field where attention follows value.